Off Page Optimization Some Tips

                                         SEO KEYWORD CLOUD

Measures of search engine optimization process, the operator of the site are not directly influenced. I.e. they are not done on the website to be optimized. Therefore, the page as well as other factors are described. As Off Page optimization is the collection of external links in order to improve the ranking of the site designated.

Guidance in the implementation of optimization Off Page

The Off Page optimization focuses on achieving the best possible placement in the search engines (especially Google). The right kind of tools are needed. These are within this section of the e-scripts discussed in great detail.

External links

refers to the linking of various files and documents with different domains, ie many links point to a website.

A. Link building

Qulity Link Exchange is the systematic collection of external links to a website in order to gain a high PageRank and a top position in search engines.

B. Link text

A crucial role in linking one's own side plays the text with which the page is linked to. The link text is used to enable the thematic mapping of the website by the search engines. He needs as many keywords that are relevant to the page containing. How this classifies in the link text, is also an important element of the puzzle. Care should be taken that the master key concepts are introduced at the beginning of the text. Basically a text length is recommended up to 5-7 words. It is believed that this section of this e-scripts should be linked, then the following link text would be very appropriate:

For Example: Off Page Optimization - Link text, click here.

Another useful alternative is of course only if it consists of keywords, take the domain name or URL as the link text.

Not to forget is the fact that neither the repetition of the search engines are still seen by the online users with joy. Therefore, should the link texts to your own website always differ from each other.

C. Link position on the content

It is already known that the content is the most important factor for search engines to properly categorize a website theme. Therefore, it is particularly advisable to incorporate a few links within the text, since these will be weighted higher than those links that are located on the edge of the page (Footerlinks). The Footerlinks be barely perceptible, but are fitted so that they establish links between websites. Those links, however, have their place on either side of the site are classified as the second most important.

It would be best if the text is placed within the link partners a link that leads to its own page.

D. Number of Links

The entire collection of external links that are located on a site affected, also the page ranking of the page and therefore determines their popularity.

We distinguish between three criteria that are important for the search engines distinguish:

• Link Popularity: Forms from all back links. This is the number of links pointing to your page. The more frequently a page is linked, the more popular it is and the higher is the link popularity.

• IP Popularity: Gives the number of back links coming in from different IP addresses. The more links from different servers on the website link, the higher the page ranking.

IP address : is the numerical address of a website. It helps the browser to find the page. An IP address consists of four digit parts, which are separated by periods. For each section of a block is allocated (from A to D).

For Example: IP 193.168.5.108

Blocks A B C D

• Domain Popularity: Implies the number of different domains that point to your website. In this case, all the links that come from a domain, considered as a whole. The higher the domain popularity, the better the page is listed. This therefore reflects positively on the Page Rank of the page.

With various tools can determine the popularity of a website easily, eg Link Popularity Check.

E. Google Page Rank

The PR value of the search engine Google is a particularly important criterion for assessing the importance of a page and for the assessment of the links.

The search engine optimization is not a task that can be ticked off after its completion. She is regarded rather as a complicated and time-consuming sport discipline, whose rules are constantly changing. The SEO and website owners are the athletes who need to show a high performance, so that they can successfully cross the final line, and then quickly come back to the start position. The search engine optimization is a continuous race against the search engine guidelines against competition, against the originality, the skills and strategies of the players and against time in order to achieve a strong Internet presence quickly.

As a continuous process of search engine optimization is one in every detail. Of a meaningful concept of selecting the right keywords and keyword combination up to an optimal design of the on page factors and the implementation of an effective external linking is each optimization step, a real challenge, and above all, a necessary measure to get a good position in the Google search engine results lists. No single element of search engine optimization may be underestimated in order to have a website successful.