The following article is based on observations that I and many others could do since the Florida update, and shows how these experiences from an authority (in the eyes of Google) and can be achieve high rankings. This does a lot for a lot of extra work.
1st Have you increased your website for high rankings?
Check the 5 bestgelisteteten sides for their main search words / phrases with the Site Search feature of Google.Nine out of ten are probably more than you have, if you hit from Flordia / Brandy / Austin update was. If not, go to the next point. Solution: Think about how you can create more content for your site ... Glossary, FAQ, more product descriptions, articles, forum.
Size matters! This is also the reason why Amazon, large portals, and proffesional Doorwayspam pages at the moment are placed as well. These usually have one thing in common, namely that they are huge and have thousands of pages in the index. Bring your website to at least the same number of pages in the index as your competitors at the their main keywords in the top ten are listed. The less competitive a keyword / phrase is, the more likely it is that you can make do with fewer pages.
2nd Have you tried since the Florida update new links with the ideal text for your link?
Pages that appear either at the top of a very large number of indexed pages (point 1) have, or lots of themed and non themed links. Most, however, have both. Links are essential. Browse industry directories and work on link exchange. As a reminder, the link exchange must be reciprocal is not necessarily. Beat the other webmasters but before one of his other domains (if any) link to, so it's not exactly a Reciprocal linking (crosslinking) occurs.
How to run effective link building I have described in this article (Section 1). Try at least as many natural links as the top rows to get pages in order to achieve a high ranking.
3rd If you can afford it, buy text links.
Even the best run sites have to deal with competitors with large budgets, even though you get excellent content with the page number of natural links. Who is in a highly competitive industry, should consider a monthly link-buying budget. As much as I would make the statement that the sufficient high-quality content of a site for link popularity, I could find that to be able to compete, it needs purchased links. Some topics or sectors need just purchased links to the front stand. Sad, but true.
4th Special attention should be paid to the finding of directory links.
Of course, a link from the ODP, but also from the Yahoo! directory, even if the € 299.00 at first glance seem a lot, but it is a thematic link, and Google is one of them. However, one should not overlook the many smaller thematic directories. It is helpful to do a Google search with your keyword such as:
* Main keyword + add url
* Main keyword + add url
* Main keyword + directory
* Main Keyword + Resources
* Main search term on the left +
* Main Keyword + surf tips / surf tips
This will help smaller less well-known directories that are very specific and topic related to find. Many of them offer a free entry. Just last week I found it at a very competitive word from the travel industry 7 (free) directories for my clients. This is the side that is still very new, very help.
5th Check Your recent Linkpartern if they:
1. This link will still be
2. it may partner with a thematic link is better side where the link might get there. (Homepage is not always best)
3. The text link is not ideal and there are spelling errors, or those found only the company name. (Assuming that occurs in the company name no tags)
6th Do not hesitate to exchange links with competitors.
Think about to bring a "more sources" page on your web site. If you explain to your competitors, that it preferred to base the new Google algorithm, the thematic links, one advantage for both sides, this will be more willing to take on the link exchange.
7th Comprehensive linking is important.
The loss of a "Pagerank drain" is not as important as the ranking criterion Pagerank has lost much of their value. I have the number of "Footer Left" increases on all my pages and note my sitemap is always up to date. If you do not have a site map, down necessarily. They also create "Footer Left" as an alternate navigation option, or even better to integrate the pages have been neglected in the link. Do not worry too much about the pagerank, you better worry about as many internal links for each page. Of course, applies to large product pages, which are the "Footer Left" (with a view to lack of space) up to a maximum category level. Several sitemaps are definitely worth considering one for each major category. That this statement of mine, in the face of conventional knowledge about SEO and PR loss of too many links on a page that looks very controversial, I realize, but the SEO world is spinning just fast.
The first two points are important to become an authority and to achieve a high ranking. As you probably noticed, I have not lost a single word about "on-page optimization". The reason is that at the moment just a subordinate role in relation to page size and number of links (internal and external) play. Once one has become an authority on-page optimization plays a role. Therefore, in my opinion the so-called "over-optimization penalty" simply not true. Pages that are flown out from the index, it did not hit because of "over-optimization", but because they simply were not Authoriät in your area, so they fell with all the other "non-authority domains" out. My website has lots of h1 and h2, but I am for all of my top 3 most important search words You MUST be an authority first.
1st Have you increased your website for high rankings?
Check the 5 bestgelisteteten sides for their main search words / phrases with the Site Search feature of Google.Nine out of ten are probably more than you have, if you hit from Flordia / Brandy / Austin update was. If not, go to the next point. Solution: Think about how you can create more content for your site ... Glossary, FAQ, more product descriptions, articles, forum.
Size matters! This is also the reason why Amazon, large portals, and proffesional Doorwayspam pages at the moment are placed as well. These usually have one thing in common, namely that they are huge and have thousands of pages in the index. Bring your website to at least the same number of pages in the index as your competitors at the their main keywords in the top ten are listed. The less competitive a keyword / phrase is, the more likely it is that you can make do with fewer pages.
2nd Have you tried since the Florida update new links with the ideal text for your link?
Pages that appear either at the top of a very large number of indexed pages (point 1) have, or lots of themed and non themed links. Most, however, have both. Links are essential. Browse industry directories and work on link exchange. As a reminder, the link exchange must be reciprocal is not necessarily. Beat the other webmasters but before one of his other domains (if any) link to, so it's not exactly a Reciprocal linking (crosslinking) occurs.
How to run effective link building I have described in this article (Section 1). Try at least as many natural links as the top rows to get pages in order to achieve a high ranking.
3rd If you can afford it, buy text links.
Even the best run sites have to deal with competitors with large budgets, even though you get excellent content with the page number of natural links. Who is in a highly competitive industry, should consider a monthly link-buying budget. As much as I would make the statement that the sufficient high-quality content of a site for link popularity, I could find that to be able to compete, it needs purchased links. Some topics or sectors need just purchased links to the front stand. Sad, but true.
4th Special attention should be paid to the finding of directory links.
Of course, a link from the ODP, but also from the Yahoo! directory, even if the € 299.00 at first glance seem a lot, but it is a thematic link, and Google is one of them. However, one should not overlook the many smaller thematic directories. It is helpful to do a Google search with your keyword such as:
* Main keyword + add url
* Main keyword + add url
* Main keyword + directory
* Main Keyword + Resources
* Main search term on the left +
* Main Keyword + surf tips / surf tips
This will help smaller less well-known directories that are very specific and topic related to find. Many of them offer a free entry. Just last week I found it at a very competitive word from the travel industry 7 (free) directories for my clients. This is the side that is still very new, very help.
5th Check Your recent Linkpartern if they:
1. This link will still be
2. it may partner with a thematic link is better side where the link might get there. (Homepage is not always best)
3. The text link is not ideal and there are spelling errors, or those found only the company name. (Assuming that occurs in the company name no tags)
6th Do not hesitate to exchange links with competitors.
Think about to bring a "more sources" page on your web site. If you explain to your competitors, that it preferred to base the new Google algorithm, the thematic links, one advantage for both sides, this will be more willing to take on the link exchange.
7th Comprehensive linking is important.
The loss of a "Pagerank drain" is not as important as the ranking criterion Pagerank has lost much of their value. I have the number of "Footer Left" increases on all my pages and note my sitemap is always up to date. If you do not have a site map, down necessarily. They also create "Footer Left" as an alternate navigation option, or even better to integrate the pages have been neglected in the link. Do not worry too much about the pagerank, you better worry about as many internal links for each page. Of course, applies to large product pages, which are the "Footer Left" (with a view to lack of space) up to a maximum category level. Several sitemaps are definitely worth considering one for each major category. That this statement of mine, in the face of conventional knowledge about SEO and PR loss of too many links on a page that looks very controversial, I realize, but the SEO world is spinning just fast.The first two points are important to become an authority and to achieve a high ranking. As you probably noticed, I have not lost a single word about "on-page optimization". The reason is that at the moment just a subordinate role in relation to page size and number of links (internal and external) play. Once one has become an authority on-page optimization plays a role. Therefore, in my opinion the so-called "over-optimization penalty" simply not true. Pages that are flown out from the index, it did not hit because of "over-optimization", but because they simply were not Authoriät in your area, so they fell with all the other "non-authority domains" out. My website has lots of h1 and h2, but I am for all of my top 3 most important search words You MUST be an authority first.
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Great post like this must be highly recommended.
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