The Internet is going full chaos. Search engines now and then activate all new and new search algorithms to identify the best (in their opinion) sites for their clients.
Algorithms, of course, are not and have never been public information. Therefore, we can be satisfied only by the fact that representatives of the companies that own the search engines give some general recommendations for the semi-abstract visions of their own "quality sites". In addition, sites that according to a search engine (here, more often it means the whole company, for example, Google, and not of "bots", that is, the technical apparatus to find) the criteria "quality" do not match, a great risk. They can not just suddenly appear at the bottom of the SERPs, but completely fall out of the index. That, however, almost identical in their consequences. But this development portends significant losses to owners of sites who have appeared in the list of "substandard."
What can we do to possibly neutralize such treatment from the search? To minimize the risks of possible sanctions or simply - rejection, misconceptions search engines sites that should be profitable, it is possible. And the owners of business sites increasingly turning their attention toward social networking.
Algorithms, of course, are not and have never been public information. Therefore, we can be satisfied only by the fact that representatives of the companies that own the search engines give some general recommendations for the semi-abstract visions of their own "quality sites". In addition, sites that according to a search engine (here, more often it means the whole company, for example, Google, and not of "bots", that is, the technical apparatus to find) the criteria "quality" do not match, a great risk. They can not just suddenly appear at the bottom of the SERPs, but completely fall out of the index. That, however, almost identical in their consequences. But this development portends significant losses to owners of sites who have appeared in the list of "substandard."
What can we do to possibly neutralize such treatment from the search? To minimize the risks of possible sanctions or simply - rejection, misconceptions search engines sites that should be profitable, it is possible. And the owners of business sites increasingly turning their attention toward social networking.
It has long been observed that a properly working in social networks can bring significant benefits. Because search engine optimization can not always give the expected results (even the most experienced SEOs agree that predict the outcome of optimization is practically impossible), and sometimes - even to have been just the opposite, it is necessary to look for "alternate aerodromes." In addition, optimization of sites for the promotion of social networks, competent marketing in social networks (SMM), at a constant and open to work with users, can give constant high results. And they will not be subject to change positions of the site after an update of the database search engine.
Thus, business sites, selling sites and SEO, and SMO (together with SMM) must be integral to the complex marketing actions. It is a comprehensive approach to date can give the best results.
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